The secret to a successful design is being able to see things from the customer’s point of view.
We believe the first step in creating a truly world-class product is a deep and thorough understanding of the end user’s requirements and demands. Here, we explore the potential for your initial idea to fulfil an unmet need. Our market research draws on interviews, feasibility studies, real-world observations and ethnography to determine the marketability of your product. We also conduct market and competitor analysis at this stage, and carry out Intellectual Property (IP) research to ensure your rights are protected.
At Dark Red Design, we are a true end-to-end product design consultancy and we know getting each stage right is critical to your success. To find out how we can help make your vision a reality, contact us today.